SOCIAL MEDIA STRATEGY & IMPLEMENTATION

A FUNDAMENTAL SHIFT IN HOW WE COMMUNICATE.

Is there anything else anymore? Well there is but you can’t ignore the fastest moving part. The future is mobile, it’s global, and it’s now. Website Design and Development is more important than ever. Google is already predicting that 60% of users are accessing content through mobile and that number is only continuing to grow. They are also adjusting their search algorithms to account for mobile websites. We need to create a comfortable, functional and informative places for your customers to visit, to connect and to buy from. Universal connectivity is the new world order and less is more. Simple but effective.

TARGETED MESSAGES FROM SOMEONE THEY TRUST.

The numbers are astounding and can’t be ignored. A recent study shows that one third of the world’s population uses social media. This means that 2,500,000,000 people are posting, pinning, tweeting, vining and instagramming. Having just a Facebook or LinkedIn page is no longer an option. Creating a consistent customer experience across social as well as offline avenues is the only option. It’s time to pull it all together under a single, coherent plan and express yourself – many voices (channels) with a single focus (messages).

 

MEDIA PLANNING, BUYING, RESEARCH AND ANALYSIS

WHERE DESIGN THINKING GOES TO A WHOLE NEW LEVEL.

Media Research Planning is a key component of a media buy. Depending on product and service, Media Buyers investigate how best to spend the allotted budget. This can include research on the target audience and what type of medium will work best to reach the largest number of consumers most cost-effectively. We can pinpoint your audience and deliver your message consistently to your audience through the best vehicles at the right time and for the lowest cost.  Simply booking an ad, billboard or online banner is wasting your budget and missing the opportunity to really maximize your marketing communications investment.

RIGHT PERSON. RIGHT MESSAGE. RIGHT TIME.

Demand marketing is fuelled by the ongoing evolution of technology and consumer expectations. Your customers don’t just want interaction, they demand more and more from you day in and day out. Your messages and offerings need pinpoint 1 to 1 delivery, and make it ‘sticky’ enough to grab their attention – then enable them to engage and incite their response. We can identify ways to educate, encourage and enable your customers to break their ingrained habits and encourage them to seek out your products over others. We’ll make it ‘sticky’ for you and your customers.

IF CONTENT IS KING, RELEVANCE IS THE CROWN.

If your message doesn’t speak to your target audience or isn’t relevant, it’s lost – good bye. With people being bombarded by messages and noise, you need to present succinct content that is tailored to your audience and consistent with your brand strategy and messaging. You need to deliver your message in the proper voice, with the proper tone, and with enough importance to make them want to care about what you have to say, and then to act on that messaging.  Content development no longer involves simply telling them what you do – it has to be relevant and engaging at that moment.